It presents the aisles and product positions the store wants to arrange and display to maximize sales. What is a planogram in retail? Many people who are new to marketing often wonder what the concept of planogram is. In fact, planogram is a graphic representation of a store. Today’s article aims to help you seek the answer to the inquiry, what is planogram ? Why does it matter in the retail industry What Is Planogram? Simultaneously, retailers need to guarantee their customers could have the best shopping experience at stores.īut how could they achieve that? The question is to leverage planograms. They focus on displaying their merchandise in a more strategic way whilst cutting wasted store space. Modern retailers who want to take on the likes of their competitors are using their store space to maximize sales. It is reported that the retail industry hit the unprecedented increase in the new normal.
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